PYB Blog

  1. Smartphone Patent Wars – Who Sued Who

    For better or worse, intellectual property disputes have become a major part of smartphone history. The number of smartphone-related patents rises every year: in the USA, they made up one-quarter of total patents granted in 2013.

    Almost every major player in the field has found themselves in court at some point, and some battles have cost companies hundreds of millions in legal fees and payouts. Samsung and Apple finally put one long-running dispute to rest earlier this year – only to follow up by launching another case almost right away.

    As progress marches on, industry juggernauts will keep on knocking heads over who owns the rights to a particular technology, design or idea. We’ve picked out seven leaders in the mobile technology field and examined their roles in the patent wars – as well as zooming in on some of the groundbreaking, innovative and just plain bizarre patents they’ve filed.


    Number of mobile patents filed (1996-2014):


    Samsung is a titan of intellectual property, and the South Korean company is second only to IBM as the holder of the more patents than any company in the world. Last year alone, Samsung received 5,043 patents from the United States Patent and Trademark Office.

    Notable patent battle

    Apple vs Samsung, 2011

    Apple vs Samsung is already the stuff of litigation legend: the three-year clash, which began in 2011, spanned four continents and cost more than a billion dollars. At the root of it was the Galaxy S, a new smartphone by Samsung (an Apple supplier, no less) that appeared to have more than a few features in common with the iPhone, including pinch-to-zoom, shape, icons – even, Apple claimed, the box it came in.

    Following a frosty meeting in Seoul, battle lines were drawn. On April 15th, 2011, Apple sued Samsung, alleging in a 38-page federal complaint that it had “slavishly copied” designs used by the iPhone and iPad. A week later, Samsung counter-sued Apple, alleging that the Cupertino-based company had infringed its patents relating to wireless communications and camera phones.

    Apple sought a whopping $2.5 billion, and the fight went global, spanning ten countries by October 2011. By July 2012, the two companies were involved in more than 50 lawsuits. In August of that year, a jury found Samsung guilty of wilfully infringing five of Apple’s patents, and it was ordered to pay $1.049 billion in damages – although this amount was later halved. This was by no means the end of Apple vs Samsung…

    Innovative patent

    Flexible tablet display

    Patent application number: US D/696693
    Filed: September 2012

    Flexible screens are believed to be the next big thing in display technology, and Samsung is determined not to be left behind. This patent gives a tantalising glimpse of a tablet that can be folded up like a book or a notebook, thanks to its flexible display. Expect to see more of this sort of thing in 2015.

    Weirdest patent

    Widescreen smartphone

    Patent application number: US D/428318
    Filed: July 2012

    Samsung has a staggering number of patents under its belt, but this must be one of the strangest: a smartphone with a 21:9 display, the same aspect ratio used in widescreen TVs. We’re not sure why people would watch widescreen movies on their handset, but Samsung sure seems to think there’s a market there.


    Number of mobile patents filed (1996-2014):

    Nokia is a prolific filer of patents, and is believed to hold nearly a fifth of the standard essential patents for 4G LTE (long-term evolution) technology. In early 2014, the Finnish company settled a months-long intellectual property dispute with HTC, only to immediately forge a patent collaboration agreement with the Taiwanese manufacturer.

    Notable patent battle

    Nokia vs Apple, 2009
    Nokia, whose business had been hurt by the success of the iPhone, filed a lawsuit against Apple in October 2009. The suit accused Apple of infringing on patents including touch interfaces, caller ID, display illumination and 3G and WiFi technology, and demanded royalties on millions of iPhones sold since 2007. Predictably, Apple counter-sued, alleging Nokia had infringed on 13 of its own patents and accusing the Finnish firm of “patent hold-up”.

    The dispute rumbled on until June 2011, when the two companies finally settled in an apparent victory for Nokia. Under the agreement, Apple made an undisclosed one-off payment and ongoing royalties to license some of Nokia’s technologies: although the Cupertino-based firm stressed that these did not include “the majority of the innovations that make the iPhone unique”.

    The outcome had benefits for both companies: while ostensibly a defeat for Apple, it did mean that competitors building Android-based devices would likely have to hand over money to Nokia on a per-unit basis as well, helping to slow the tide of Android’s commoditisation of smartphone technologies. It just goes to show that in the patent wars, you can win even when you lose.

    Innovative patent

    Flexible battery
    Patent application number: US 13/590724
    Filed: August 2013
    This ribbon-like battery, which can be formed into a Swiss roll-like shape, represents one of Nokia’s most groundbreaking patents to date. While flexible smartphones are the most obvious application, Nokia notes in the filing that this innovative battery could be used in gaming devices, music players, notebooks and more.

    Weirdest patent

    Vibrating tattoo
    Patent application number: US 13/231697
    Filed: September 2011
    Nokia takes us all a step closer to a cyberpunk future with this bizarre patent for ferromagnetic tattoos, stamps or sprays that can be applied to the skin and linked with a mobile device. These markings could vibrate to alert users to calls, low battery and appointments – or even serve as a magnetic “fingerprint” to unlock devices.


    Number of mobile patents filed (1996-2014):

    Considering its influence on the industry, Apple has a surprisingly slight number of mobile patents. However, history has shown that it’s not afraid to vigorously defend the ones it has – between 2008 and 2010 alone, the company filed more than 350 cases. What’s more, the outcomes of Apple-centric suits often set the bar for the IT industry at large.

    Notable patent battle

    Apple vs Samsung, 2012
    Even while it was still embroiled in the original feud with Samsung, Apple was preparing another lawsuit against the Korean company, this time asserting Samsung’s violation of five Apple patents in many of the Galaxy series of devices. In February 2012 Apple filed a suit seeking $2 billion in damages, and hoped to pave the way for more lawsuits against other Android device-makers.

    In May 2014, Samsung was ordered to pay just shy of $120 million to Apple. While this may sound like a lot, the outcome was actually widely considered a big loss for Apple, probably barely covering its legal bills for the case. Despite this, Samsung has appealed the verdict, which it claims was “unsupported by evidence”, and has said it intends to reduce the amount payable all the way to zero.

    Apple also sought a ban on all US sales of nine Samsung smartphones, which was denied by District Judge Lucy Koh in August 2014. At the time of writing, Apple has vowed to try again in the appeals court, where Samsung’s own appeal of the first trial’s verdict is currently under consideration.

    August 2014 also saw Apple and Samsung agree to drop all their non-US-based litigation – although don’t expect to see the two companies strolling hand in hand any time soon.

    Innovative patent

    iWatch with wireless charging
    Patent application number: US 13/776436
    Filed: February 2013
    Apple has filed many innovative patents, and this is just one of the new devices in the works at Cupertino: an iWatch-style device that features wireless charging circuitry. The filing states that this gadget will also be compatible with wireless payment systems at retailers via, interestingly, an NFC antenna – a technology Apple has traditionally shunned, despite widespread use in high-end Android devices.

    Weirdest patent

    Pneumatic virtual keyboard
    Patent application number: US 12/617172
    Filed: November 2009
    Among Apple’s quirkier patent filings is this yet-to-be-realised description of a system that uses air jets to simulate the feeling of pressing keys – theoretically making a tiny keyboard feel like a big one. Another system would see keys pneumatically pulled away from the user when the typing intention is detected, and the two systems could be used in combination – if this design ever sees the light of day.


    Number of mobile patents filed (1996-2014): 10,500
    Microsoft is no stranger to patents (or litigation), and has long claimed that more than 70% of Android smartphones sold in the US are covered by licensing agreements. In June 2014, China’s Ministry of Commerce revealed that the company indeed owns around 200 patent families that are necessary to produce an Android handset.

    Notable patent battle
    Microsoft vs Motorola, 2010
    One of Microsoft’s biggest patent battles in the sphere didn’t involve infringement or even smartphones per se, but rather the amount Motorola Mobility charged to license standard patents that Microsoft needed for devices like the Xbox 360 and desktop PCs. In 2010, Microsoft filed a breach of contract case against Motorola, which had just demanded a 2.25% royalty rate on all Microsoft products that contained Motorola technology.

    Following a pattern seen in so many patent cases, Motorola responded by suing Microsoft in Germany over a number of products that employed its standards. It won this case in 2012, but Microsoft eventually won the larger battle when in September 2013 a federal jury found Motorola Mobility guilty of failing to license standard patents at a reasonable rate. A few months earlier, Microsoft had been told to pay Motorola $1.8 million a year for the patents, compared to the $4 billion Motorola wanted.

    Microsoft pocketed $14.5 million in damages from the September decision: only half of what it had sought, but the company hailed the victory as one of a “growing list of decisions by regulators and courts telling Google to stop abusing patents”. Google had acquired Motorola Mobility in August 2011.

    Innovative patent
    Dual-screen smartphone
    Patent application number: US 12/639924
    Filed: December 2009
    Although not yet brought to market (and probably never will), Microsoft deserves credit for patenting this interesting idea. It’s a translucent dual-screen smartphone incorporating a front and back display, which can be separated into two parts, allowing one to be held and watched while the other is talked upon.

    Weirdest patent
    Brain lateralisation software development process
    Patent application number: US 11/565495
    Filed: November 2006
    At first glance, this patent looks like everyone’s worst fears are confirmed and Microsoft is trying to patent our very thoughts. On closer inspection, it’s an unusually flimsy attempt to patent a software design process that’s loosely based on the human brain, using an intermediary element to communicate between the “arty” and “logical” teams involved. Not as frightening, but still pretty weird.


    Number of mobile patents filed (1996-2014): 9,500
    Long-time Samsung rival LG is no slouch when it comes to patents, boasting that it held 23% of LTE (long-term evolution) patents for 4G technology in 2012 – more than Nokia – and filed even more applications than Samsung in that year. With the next wave of smartphone litigation battles expected to revolve around 4G, there could be interesting times ahead for the Korean firm.

    Notable patent battle
    LG Display vs Samsung Display, 2012
    LG and Samsung have been in competition for half a century, so it’s no surprise that the two would end up in court over intellectual property. Each firm accused the other of stealing LCD and OLED display technology and poaching key engineers, filing two patent infringement suits each against the other. Tempers have been so frayed that even the Korean government has been forced to step in at times.

    In September 2013, there seemed to be a cooling-off when the two agreed to drop all display litigation and focus on improving competitiveness instead. However, in June 2014 their settlement negotiations stalled, reportedly because Samsung wants to forge a patent cross-licensing deal, and LG doesn’t until certain patent payments are made.

    Korean trade ministers are desperate for LG and Samsung – the world’s number one and number two display panel makers, respectively – to put aside their differences and cooperate to help stem the gains made by Chinese and Taiwanese manufacturers. However, there’s currently no end to the dispute in sight.

    Innovative patent
    Wrist-mounted stylus
    Patent application number: US 13/759802
    Filed: February 2013
    Just when you think LG’s ahead of curve when it comes to wearable tech, we find this application for what appears to be a slap bracelet straight from the 1990s, which doubles up as a flexible stylus for capacitive screens. It’s a pretty clever idea – it’ll stop you from losing your stylus, for one thing – although we’re not sure if the fashion world is ready for it.

    Weirdest patent
    Smart wine reader
    Patent application number: US 12/647,365
    Filed: December 2009
    LG doesn’t just do smartphones and big TVs: it’s also a world leader in wine storage technology, or so this patent application suggests. This is a design for a “mobile terminal” that’s equipped with a camera to scan wine labels and fill you in on any important information – presumably so you can then go and impress your dinner guests with your knowledge of the great Burgundies of ‘49.


    Patent filing figures were sourced from this Chetan Sharma report (p20, fig 7). Numbers are estimates; Chetan Sharma has been contacted for more precise figures, but if we don’t hear from them we’ll note that they are estimated.

    Full Infographic

    Smartphone Patent Dispute Infographic

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  2. Apple Announces iPhone 6, Apple Watch and Apple Pay

    Apple announces iPhone 6, Watch, and… Pay?

    The wait is finally over, and – despite a few live-streaming technical hiccups – Apple unveiled two brand new devices and an intriguing new service to eager fans on September 9th. The announcement of the iPhone 6 and its bigger brother, the 6 Plus, were no surprise, and even the Apple Watch didn’t raise too many eyebrows – but Tim Cook saved the biggest announcement until last with Apple Pay.

    You can find out all about the specs and features of the iPhone 6 and 6 Plus in our iPhone Timeline, which charts seven years of the iPhone’s evolution. While not a huge amount has changed from the 5S, the new phones boast bigger screens, sleeker profiles, and importantly they’ll come packing the shiny new iOS 8.0. Need to know if it will fit in your pocket? Try our printable full scale iPhone Size Guide.

    Meanwhile, the Apple Watch – which will be sold in a standard model, a sport-focused model and a luxury 18ct gold edition – does everything you’d expect a modern smartwatch to do, including fitness monitoring, text message viewing and hopefully telling the time. More excitingly, the watch is designed to work hand-in-hand with the company’s new “mobile wallet” service, Apple Pay – which means you could soon be paying for your shopping with a flick of the wrist.

    Described as “breakthrough contactless payment technology”, Apple Pay could well be a game-changer. Instead of rifling through your wallet for change or swiping a card, it lets users pay for goods and services simply by holding their iPhone (or Watch) near a contactless reader, initiating a balance transfer instantly and securely. It’s due to launch in the USA in October, though there’s no word yet on when it’s coming to the UK.

    Love them or hate them, Apple’s events are never less than thought-provoking – let us know what you thought of the announcements in the comments!

  3. iPhone 6 Size Guide

    iPhone 6 Size Guide – Will it fit in your pocket?

    iPhone 6 size guide

    When CEO Tim Cook announced the latest iPhone models earlier this week, many Apple fans were no doubt left in a quandary over the new, considerably larger-sized devices – the iPhone 6 comes sporting a 4.7-inch Retina HD display, with the iPhone 6 Plus’ screen an even larger 5.5 inches. With iPhone 5S already boasting a not insurmountable 4-inch display, both new models are significant upgrades on what came before.

    While there are obvious benefits to larger screens, the practicalities of lugging such a large device around with you will be alien to those who are repeat users of Apple products.

    To help those who are wondering whether the iPhone 6 Plus will fit into the pocket of their skinny jeans, or if their thumb will reach from the bottom to the top of the device, we’ve created this handy printable iPhone 6 Size Selector PDF guide. Simply print the PDF using the link below, cut out the device templates, and give them a try!

    Download our iPhone 6 Size Guide – Here. (Make sure you print it LANDSCAPE without fit to page selected).

    With the iPhone 6 now available to preorder, we hope this guide will help you to make the right choice. Don’t forget too that with our interactive iPhone Timeline guide, you can see how Apple’s flagship phone has evolved since it was introduced by Steve Jobs back in 2007.

  4. Complete our Short Survey for a chance to win £100 Amazon Vouchers

    Tell us what you think for a chance to win £100 Amazon Gift Certificates.

    Terms and Conditions

    1. Eligibility

    a) The draw is open to residents of the U.K. (excluding Northern Ireland). Employees of the Promoter (or of the Promoter group), their immediate families, agencies of the Promoter (or of the Promoter group) and anyone else professionally connected with this promotion are not entitled to enter this draw.

    b) Entrants must be 18 years or over.

    2. Promotional Period

    The promotional period begins at 00.00 on Wednesday 3rd September 2014 and closes at 23.59 on Monday 5th September 2014.

    3. How to Enter

    During the Promotion Period outlined above, you may enter by completing our full survey and providing your contact details at the end of the survey.

    Only one entry per person is permitted. Multiple entries will not be counted.

    4. Grand Prize Drawing

    a) On Monday 8th September 2014, a winner will be picked at random by an independent person from all eligible entries received during the entire Promotional Period.

    b) The Promoter will contact the winner on the day of the draw using the contact details provided as part of the entry and will provide details of how to claim the prize. In all matters, the random selection made by the Promoter shall be final and no correspondence or discussions shall be entered into.

    c) The winner is required to respond to the notification of winning within 48 hours of receipt in order to claim the prize. Failure to do so will result in the prize being forfeited and another winner will be selected.

    d) The prize of will be posted to the winner to the agreed upon address via recorded delivery within 48 hours of the prize claim.

    e) The Promoter reserves the right to ask for evidence of the identity, age and address of the prize winner.

    f) Losing entrants will not receive any notification.

    5. Prizes, Approximate Retail Value

    a) One (1) Grand Prize: £100 worth of Gift Certificates redeemable at

    b) No substitution, cash redemption or transfer of prizes is permitted except at Promoter’s sole discretion. If a prize, or any portion thereof, cannot be awarded for any reason, the Promoter reserves the right to substitute a prize of equal or greater value.

    6. General Rules

    a) By entering this competition, you understand and agree that the name and county of residence of the prize winner will be available upon request. Such information can be requested by sending a stamped self-addressed envelope to: Protect Your Bubble giveaway, Protect Your Bubble, Assurant House, 6- 12 Victoria Street, Windsor, Berkshire, SL4 1EN after 8th September 2014.

    b) By entering this draw, you understand and agree that the winner may be requested to participate in promotional activity and that the Promoter reserves the right to make reference to the name and county of residence of the winner, in any publicity. No compensation shall be awarded for such participation.

    c) The Promoter accepts no responsibility for entries lost, delayed or undelivered, or any liability for technical errors or communication failures in networks and / or internet access.

    d) This promotion and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

    e) By entering this promotion, entrants will be deemed to have accepted and agreed to be bound by these terms and conditions.

    Promoter – Assurant Direct Limited trading as Protect Your Bubble, Assurant House, 6-12 Victoria Street, Windsor, Berkshire, SL4 1EN.


  5. iPhone Through the ages: How much has it changed?

     It’s almost hard to believe there was ever a time before the Apple iPhone existed. There was however and this time was everything prior to June 2007.

    Since its launch, the iPhone has become a popular gadget in many households, and has become a life accessory rather than just a phone. The iPhone that we know and love today however isn’t how it all started out. The iPhone series has evolved over the last 8 years with a total of different 8 models being released and another due in just a matter of weeks. Below we take a look at the journey of the iPhone from the original to the much anticipated iPhone 6.


    iPhone (first generation)


    Origional iphone


    June 2007 “changed everything”, according to Apple. The revolutionary iPhone launched, and it was beautiful. The first generation iPhone was a revolutionary device and equipped with a multi-touch screen and only four physical buttons on the handset. Available in 4 GB or 8 GB, both models came with Wi-Fi, 128 MB of RAM and a 413mhz processor. The iPhone was a new concept, in that this device was an iPod, web browser and telephone all in one attractive little package. It was simple however compared to the iPhone of today. The headphone jack was recessed and the 2mpx camera was simple to say the least, in fact, it didn’t even support video. There was also no ability to send  multimedia messages such as photos or audio. Regardless of this, it was still a giant step in the right direction and people started to view their mobile as more than just a telephone device but instead as an everyday accessory.

    Read the rest of this entry »

Protect your bubble is a trading name of Assurant Direct Limited, a company registered in England and Wales (registration company number 5399683). Assurant Direct Limited is an Appointed Representative of Assurant Intermediary Limited, a company registered in England and Wales (registration company number 4019801). Assurant Intermediary Limited is authorised and regulated by the Financial Services Authority (registered number 311243). You can check this on the FSA's register by visiting the FSA's website or by contacting the FSA on 0845 606 1234.

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